Heimatstore · scandinavian contemporary streetwear and fashion brands


Because nothing beats natural


Back in 2013, Basic Apparel was founded. This was the start of an exciting travel - and it still is. The idea was to create clothes, that people would wear again and again. We wished to create that piece of clothes, that you continually grab from your closet, because that particular piece makes you feel most comfortable. It was and still is, clothes like that, we are creating for our customers and ourselves. We make slow fashion meaning that we focus on the vision of timeless and versatile styles that are wearable for more than just one season. 


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