For nine years, we have gone the way from hand-tailoring of raincoats to big factory production. Today we release two seasonal collections a year and several theme lines including clothing, accessories and everyday items. All our products are casual, versatile and functional. This approach is reflected not just in the design of apparel  but in the interiors of our stores, where all forms are laconic, and every detail is thought out and has its own function. 

Today SHU is a chain of six brand stores in Russia with distribution all over the world. We aim to create clothing that helps you feel comfortable and confident, but at the same time leaves you room for self-expression.